An experience strategist develops policies, usually at a high level within a company or organization, that focus on creating ongoing successful experiences for the organization’s stakeholders. An experience strategist is also concerned with the organization’s internal structure, culture, processes and values that allow it to successfully create those experiences. An experience strategist can also fill...
I readily admit that I’m a major etymology geek, and nothing is more fascinating than the origins of jargon. I came across a word today that struck a chord given my work in — and passion for — design strategy. That word? Simplexity. At its root, the word Simplexity is a combination of “simple” and...
There’s some great news in this week’s paper, including stories on design thinking and business process management, design’s rising star in silicon valley, and so much more. This is the kind of news I like to read!
Enjoy this week’s issue! Top stories via @glenlipka @ironick @geniusworks @ultraman @magicaean
I came across this somewhat incendiary question today: “Will designers lose design strategy to business strategists learning design thinking?” Posed by a fellow LinkedIn group member, the question has rooted itself into my consciousness, and I’ve been relentlessly considering my perspective. My initial, gut-level response centered on what I perceive to be the questioner’s assumption...
I am, among other things, a Design Strategist. Saying that today prompted an interesting conversation about the word “designer” and what it means. What does a designer design? Does it have to be a thing, like a sweater or a building or a logo? Can it be something intangible, like a business model or a...
I came across this presentation today from Colin Raney at IDEO and discovered that it conveys a decently strong general overview of how to design a business. As usual, big-boy IDEO leads the way, but there’s no reason smaller businesses can’t appropriate the knowledge for their own benefit. Planningness 2011 View more presentations from Colin...
Beverly was a great partner in our strategic branding initiative. We were led through effective, thought-provoking exercises that led to an exceptional clarity of vision.
Cara Nichols
Director, Community Affairs, RACKSPACE, San Antonio, TX
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