• Photo credit: http://blogs.rch.org.au/education/files/2013/05/Image-for-newsletter.jpg

    Don’t Assume: Ask!

    Research plays a significant role in design thinking. Data can be intimidating, elusive, and enlightening. Obtaining it, specifically taking the time to conduct meaningful research, can seem like an obstacle to progress. It’s not. Research facilitates progress’s emergence from the primordial soup of data so it can begin to take shape and form a solution. […]

  • Photo Credit: Hartford City Wesleyan Church

    1st Impressions

    One of the more visible ways design thinking can be manifested is through live customer experiences, meaning the ways a customer interacts with your brand and business in person. You can leverage design thinking tools to create brand interactions with purpose and meaning, and to do that effectively, you must be able to empathize with […]

  • podcast

    The Author’s POV

    I recently had one of the best 20-minute segments of my life, and I am so excited to have that little nugget of time captured in an MP3 file. I was interviewed by a friend, the very generous and brilliant Bryan Kramer on his podcast, “From the Author’s Point of View”. He graciously included me […]

About Beverly

Beverly Ingle founded Resilient By Design, a marketing strategy and innovation management consultancy based in San Antonio, Texas, where she works with clients from a variety of industries to understand and leverage the design-thinking process to create stronger, more profitable businesses. Equally left-brained and right-brained, she is a strategist through and through, and she is passionate about developing strong brands that resonate with local consumers as a means to helping entrepreneurs and local economies succeed.

Beverly Rudkin Ingle

A Fellow among the inaugural cohort of the Leading by Design Fellows Program of the California College of the Arts, Beverly has used the skills she’s learned to help companies grow, weather change, and become more profitable anchors in their local communities.

Photo credit: http://blogs.rch.org.au/education/files/2013/05/Image-for-newsletter.jpg

Don’t Assume: Ask!

Research plays a significant role in design thinking. Data can be intimidating, elusive, and enlightening. Obtaining it, specifically taking the time to conduct meaningful research, can seem like an obstacle to progress. It’s not. Research facilitates progress’s emergence from the primordial soup of data so it can begin to take shape and form a solution. […]

Learn More
Photo Credit: Hartford City Wesleyan Church

1st Impressions

One of the more visible ways design thinking can be manifested is through live customer experiences, meaning the ways a customer interacts with your brand and business in person. You can leverage design thinking tools to create brand interactions with purpose and meaning, and to do that effectively, you must be able to empathize with […]

Learn More
podcast

The Author’s POV

I recently had one of the best 20-minute segments of my life, and I am so excited to have that little nugget of time captured in an MP3 file. I was interviewed by a friend, the very generous and brilliant Bryan Kramer on his podcast, “From the Author’s Point of View”. He graciously included me […]

Learn More